The very concept of YDE was first thought of as a means to showcase the local talent of South Africa’s clothing and accessory designers. YDE created a store for young, trendy customers of both sexes and was able to offer cutting edge, sexy, chic, expressive, edgy, underground and original clothing & accessories to customers who followed both local and international trends, but were individualists who did not conform to set or pre-defined standards. YDE first opened its store with only 10 designers and to-date YDE houses in excess of 90 local fashion designers who supply YDE outlets nationwide.
The categories of merchandise available within YDE comprise of clothing, footwear, bags, accessories, jewellery & homeware. There are roughly 43 ladies clothing designers & 13 men’s clothing designers & around 37 designers offering footwear, bags, accessories, jewellery & homeware.